how to get noticed by dtnyxe on social media
Getting social media shares is of high priority for any marketer. Perhaps that’s because it’s an effective way to reach that audience and generate new business. It’s true – with more than a billion active Instagram and Facebook users, and almost 300 million on Twitter, who wouldn’t want to use the platforms as wisely as possible? Downtown Saskatoon understands the power of social media marketing, so we want to help our members thrive online during a time when it matters most. We want to help your business’ social content get in front of as many potential customers’ eyeballs as possible!
Our small team aims to promote DTNYXE businesses on social media – getting you even more eyeballs on your content. We want to share your content and we want you to get those views!
We have approximately 1,000 businesses in our district and with the way the social media algorithms work, we often aren’t being served up your content evenly, or even at all.
Instagram is one of the most popular and effective social media channels out there at the moment, so for this purpose, we’ll focus there. Most of these tips can apply to most social platforms.
Here are 4 simple tips to increase your chances of us and the public seeing + sharing your social content. Keep them in your back pocket for when you’re creating future posts!
1. Post high quality, engaging content
It’s not really the Likes that are important, but the engagement! People are more likely to comment, Like, save or share a piece of content that is visually appealing, entertaining, and valuable in connection and relatability.
When looking for shareable, Insta-worthy content, there are certain things we look for before we hit that ’share’ button. These days, more and more people are going to Instagram first when hearing about a new company or brand—yes, before Google or even a company’s website! With that being said, the Instagram feed should serve as the face of your business, and you should feel as though the type of content posted there will accurately shape followers’ first impressions of your business.
With our Instagram feed, we intend to inspire our viewers through our community. By connecting the people of Downtown and their stories, their passions, as well as their products and services. It is the human aspect of Downtown that makes it special, so that is what we try to focus on sharing and showcasing.
We also focus on sharing all that is happening within the district. Downtown is the heartbeat of the city and we strive to have that pulse felt through our feed, stories, and posts. This is where we do our best to search out everything YOU all are doing and have going on.
2. Promotions + events – we’ll share yours to our stories and lists!
While we can’t possibly share everything to our Stories, there are ways to dramatically increase your chances of us sharing your time-sensitive information to this space. We want to hear about your promos, anniversaries, and events of any kind. We post a monthly What’s Up Downtown and weekly snapshots of happenings of all kinds, using the #DTNYXE or direct messaging can help us get your information within these posts, lists and our stories.
This one’s a given, but the more you participate in DTNYXE activities and events, the more we’ll have reason to feature you in our content plans! The best spot to keep up to date with our offerings is by reading our newsletter. We’re equally open to creative ideas of how we could work together – so come talk to us!
4. Mention + tag us!
If you have great shots of your business’s storefront or your team having fun out in DTNYXE, be sure to mention us in your post with @dtnyxe so we can consider posting them to our feed. It’s also a great idea to use the hashtag #dtnyxe in your posts so we can access them later and share to our feed when relevant.