The Spring Sunday began at Revamp Salon Company with a red carpet-worthy team of hair and makeup artists and snacks catered by our very own Capitol Music Club. SFDF’s resident Fashion Director, Claire Underhill, expertly pulled three looks together per model–exclusive garments and accessories from the prairie’s most coveted emerging designers–sure to make even the most elite fashion forwards ache with lust.

The done-up group of Saskatchewan locals then traipsed off to the Delta Bessborough Hotel, followed by Harrison Hall–The Golden Media Company’s resident photographer and SDFD paparazzo for the day. With warm sun spilling onto the jewel-toned carpet through the velvet, castle-like drapes, professional-looking, SFDF-approved images were captured and–after a quick two hours–that was a wrap.

Upscale, entertaining, stylish, efficient–hey, kind of like our Downtown district, right? If the actual event runs even half as smooth as this campaign shoot did, we’ll surely be in for a treat.



Models (below):

Top L to R: Brogan Beechinor,Mary Catherine Mcqueen

Bottom L to R: Tamara Bowman, Tannis Miller (Marketing & Communications Coordinator at DTNYXE), Madeline Lucyk, Karlita Weinberger




The majority of SFDF’s programming is free to the public, which creates accessible events for a wide, yet style-conscious demographic. Such a win. Click here for more information on the SFDF.

We can’t wait, how about you?

Saskatoon Fashion & Design Festival Campaign Photoshoot Details


Sandbox in the City, Ashnita Mehjabeen, Hardcoras, Basic Bleach, Beyond the Looking Glass Gems, Paramount Spa Salon Boutique, Missie and Tife, MadeYaWanna Accessorize, Lennard Taylor, Cassie Danielle Designs, Viaherea Canada 


Hair & Makeup

Revamp Salon Company, Makeup by Maryina, Makeup by Malrie, Amy Epp 

Photos: Harrison Hall of The Golden Media Company

Styling: Claire Underhill 

Organization: Mandy Pravda of Mane Productions

Downtown Saskatoon Shoot Venue: Delta Bessborough Hotel